Below, you will find a chronological order of events which brought the 10milliondollarpage.com / 10mdp.com to become what it has become today.
Through our webserver logs, we can tell how may hits our site gets. However, without using external analytic tools, it is difficult to tell how many of our clients ads are clicked.
Our clients have that information from the http_referer information from their logs. They also know how many mouse overs or popups were viewed (depending on the adtype) based by the image or iframe retrieved.
Well, through some creative server side scripting, we are now able to log the clicks as well (not mouseovers however). Should be some interesting statistics coming in now.